Anheuser-Busch InBev is the global industry leader in promoting responsibility. We have a longstanding commitment to promoting the responsible consumption of our products in support of our dream to be the Best Beer Company in a Better World. For more information on these efforts and the progress being made, visit www.beeresponsible.com.

The National Social Norms Institute opened its doors in 2006 at the University of Virginia, a nationally renowned public institution. The Institute's origins began in 2000 with the establishment of the National Social Norms Resource Center at Northern Illinois University. Since moving to UVA, the mission expanded to include research, evaluation, and dissemination of information on the social norms approach to the field. Our goals are to demonstrate and facilitate the extension of the methodology to other health issues and other populations. The NSNI advisory board consists of prominent researchers and academicians in the field.

Founded in 1958 and based in Brussels, The Brewers of Europe is the voice of the European brewing sector to the European institutions and international organisations. The Brewers of Europe advocates moderate and responsible beer consumption as part of a balanced, healthy and social life style and promotes initiatives and campaigns to inform consumers of the benefits of moderate beer consumption and the risk of alcohol abuse. The Brewers of Europe also supports and initiates continued independent scientific research into the relationship between beer consumption, health and behaviour.

Formed in 1952 as the Association of British Ballrooms and previously known as the Bar Entertainment and Dance Association and the British Entertainment and Discotheque Association, Noctis (re-named in February 2008) represents the interests of businesses operating in the nighttime economy. Noctis represents a heavily-regulated group of businesses and we perform a strong advocacy role with local and national government, the police and many other key stakeholders. Noctis engages with all these bodies - promoting good practice and lobbying against poor proposals. We have a solid track record of success and a growing membership base on which to build. In addition we continue to offer active input into all pertinent legislation which impacts on all operators in the nighttime economy.